In 1979, physician Carlos Alberto de Oliveira Andrade purchased a Ford Landau from the Ford dealership in the municipality Campina Grande, of Brazil’s Paraíba State. Unfortunately they went bankrupt before they could deliver the coupe, so the doctor offered instead that they trade him the dealership in compensation, as he had already paid for the Landau. This marked Carlos Alberto de Oliveira Andrade’s launch into entrepreneurship as well as the birth of CAOA, and in less than a decade it became the largest Ford dealership in the entire country.
In the 1990s, CAOA entered into the foreign car market. It was wildly successful, CAOA becoming the exclusive importer of Subaru and putting Hyundai at the top of Brazil’s market, but CAOA’s first import was for the French automaker Renault. Although the deal with Renault expired after a few years, it nevertheless put Carlos Alberto de Oliveira Andrade’s CAOA inside the top ten of Brazil’s automotive sales.
But in 2007, Carlos Alberto de Oliveira Andrade saw a dream realized: the opening of CAOA Automobile Assembly S/A, the very first Hyundai factory in Brazil.
Located in Anápolis, in the Brazilian state of Goiás, Carlos Alberto de Oliveira Andrade built the factory with his own money, and in 2015, CAOA added the Center for Research and Energy Efficiency to the plant for automotive research. The research would focus on new engines, fuel sources and vehicle models, while also certifying the designs and building new manufacturing concepts for future use.
The company also has a program which repurposes the waste created by vehicle production and is an active participant in the Brazilian Midwest, working toward reforestation, both of which helped them earn IstoÉ Dinheiro’s “Good Doer Company” Award.
Just one of many that Carlos Alberto de Oliveira Andrade and his company would earn, the array of which include Carta Capital magazine’s “Most Admired” and Hyundai Motor Group’s “Distributor of the Year.”
In less than 40 years old, CAOA has spread to all regions of Brazil, and with a little help from China’s Chery has its own manufacturer: CAOA CHERY, with 100% Brazilian automobiles.