The world of advertising can be a tough one to break into, with numerous advertising companies coming up with the next big idea to market a product. The industry isn’t driven by the size of a company but by the sheer creativity that a company offers their clients. Lori Senecal is one person who knows how to lead a business in this kind of a cut throat industry, to emerge as one of the top advertising companies in the country. Currently, Lori is the CEO of Crispin Porter + Bogusky, a company driven by excellence and creativity to offer clients some of the best advertising campaigns.
Because of her experience in the field of advertising, Lori is soon becoming one of the big players in the world of publicity, becoming one of the most sought after women in the field. But it isn’t just her gender that sets Lori apart from the rest. Her extreme dedication to the field and incredibly on point business sense is what had led Lori to achieve success for herself. As the CEO of Crispin Porter + Bogusky, Lori is responsible for all the company’s undertakings and all the ad campaigns that the company puts out. Also, Lori also overlooks all the matters of the international significance of the company, doubling as a global CEO of the enterprise.
Lori has been responsible for the upbringing of Crispin Porter + Bogusky and is the woman behind the company’s growth and development over the years. Since joining Crispin Porter + Bogusky, Lori has led the company in a favourable direction, making it the prominent industry player it is today. Because of her expertise in matters of business administration, Lori also takes care of things in all nine of the agencies international offices across the world.
Under her guidance and leadership, Lori has led Crispin Porter + Bogusky to be one an internationally acclaimed company which knows how to sell to globalised markets in numerous companies across the world. With her knowledge of the world of advertising, Lori has managed to make a name for herself, as well as her company. Recently, she has spoken at the 3% Conference.
Lori has always taken an unconventional path when it comes to achieving her goals. As a child, Lori grew up in a rather competitive environment which helped her seek new ways to meet the tasks handed to her, to stay above the competition. Growing up in Canada, Lori attended McGill University in Montreal and received a degree in business administration before entering advertising.